Search Engine Optimization is the technique of altering the code and text to achieve the highest rankings possible in the search engines.

The first step in SEO is to determine the audience. It is foolish to optimize for a national audience for "Jones Fence and Patio" if Mr. Jones can't or won't service a national customer base.

Similarly, A national company cannot try to target every city and town individually. The site should be adjusted to focus on keywords that address the target audience.

Then what has been referred to as the "Google Dance" begins.

This includes:

• Submission to the Major Search Engines
• Submission to Local Directories
• Social Networking Sites
• Industry Specific Blogs
• Site Blog
• Newsletters
• Published Articles

If you would like an evaluation of your web site please feel free to Contact Me